Preeti is CEO of Kantar’s Insights division for South Asia. She has over three decades of experience in consumer marketing, research and consulting over a gamut of industries – FMCG, durables, retail and services.

Previously, Preeti has been CEO of Kantar LMRB in Sri Lanka. Prior to that she headed Mindscape – the strategic consumer consulting division of Technopak, India’s premier consulting firm. She has been a senior vice president with TNS in India. Preeti has earlier worked with the BAT group in India and in management consulting with Besant Raj Consultants.

Preeti is a strong proponent of technology driven innovation in research, adoption of new, non-conscious methods of understanding consumers and applying sophisticated analytic capabilities to integrated data to help transform consumer insights into business impact for clients.
Preeti holds an Honours degree in Economics from Delhi University and an MBA from XLRI.

Every year for the last five years, Preeti has been chosen from over 500 women professionals across the industry as one of Impact’s ‘50 Most Influential Women Professionals in Indian Media, Marketing and Advertising’.